11 September 2012 – Impact Investments and Ethics

by Russ Bubley

Are impact investors being taken advantage of?


Impact investments may be ethical, but many peddling them are not. Misleading descriptions and hidden gotchas abound. Caveat Emptor!

Russ Bubley (@RussBubley) September 11, 2012

Ethics covers a wide area. Ethics in impact investment shouldn’t just be about where your money goes and what impact is has, but also about what investment you have been sold.

Impact investors are seen by some as a soft touch: there is a dangerous assumption that impact investors won’t be as careful in evaluating investments – they will be much more trusting of what they are being told. As a result, all sorts of details may conveniently be forgotten. Details like:

We can slap on more costs for impact investors, because we can point to the impact investment label – even though we know perfectly well that the investor can have the same impact on better economic terms elsewhere.


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